It's a new year and it seems like we can all use a fresh start following 2020 and 2021.

One of the best, and easiest ways, to take control and improve your wellbeing and give yourself a fresh start is to improve your diet by focusing on eating more fresh food - no gimmicky diet program required. Fresh food is almost always healthier than processed, mass-produced alternatives

This is why we handcraft Enduro Bites daily in small batches - so we can ship every batch directly to you from our kitchen. You can taste and feel the difference since we only use simple, easy to understand ingredients and leave out fillers, preservatives, and common allergens.

In the beginning - Silas, Mom, and myself in the test kitchen learning how to make Enduro Bites efficiently enough to share with more than just my teammates and other Colorado endurance athlete friends.

While this shouldn't be more obvious to anyone than me, as I developed Enduro Bites and have likely eaten more than anyone else, a recent experience nonetheless gave me a refresher course. Our Enduro Bites Production Manager came down with COVID-19 and since we were already short staffed I filled in during his absence. I was initially frustrated at the thought, as it would take me away from my other duties, but as soon as we began I quickly remembered the pride that making our own products instills.

It's a simple thing to say "we made this," but there's so much that goes into it. From handpicking each ingredient and examining them before use, to making subtle tweaks to the recipe to produce the best product possible, to personally evaluating the final product before packaging - it's a commitment few brands want. You see, most sports nutrition brands are marketing and fulfillment companies. They focus on sales and shipping since it's a lot easier to issue a purchase order and sit back while someone else makes their product. Unfortunately, my experience has shown that other people / companies rarely invest the same energy and take the same pride when producing someone else's product.

So despite initially feeling overwhelmed at the aspect of having to fill-in, I'm thankful for the opportunity to reconnect with the essence of what we do as a company - make the freshest, best-tasting sports nutrition possible.

If you haven't tried Enduro Bites, I invite you to do so. We back all of our products with a 100-percent money-back guarantee, so in the event you aren't completely satisfied we will refund the purchase price of anything ordered from our website.

Already an Enduro Bites fan? Please accept my deepest thanks. We would not be successful with devoted customers such as yourself.

Happy (Belated) New Year!