We've partnered with Cuore of Switzerland to offer Beta Red jerseys and bib shorts. Cuore makes some of the finest cycling kit available, and we're excited to bring their Pro and Comp fits to the Beta Red lineup — plus matching bibs for prior Enduro Bites kit runs. Orders are open through September 13th via the Cuore Enduro Bites Team Shop.
I spent years developing Beta Red, testing countless ingredients to find the most potent formula for endurance athletes. Citrulline Malate is one ingredient that stood out — here’s the research behind how it reduces fatigue, boosts ATP production, and speeds recovery.
Betaine — a key amino acid in Beta Red — improves muscular endurance, protects against dehydration, helps you tolerate heat, and supports heart health. Here’s the research behind why we included it in Beta Red Pre-Workout Formula.
I spent years developing Beta Red. My goal was to develop nutrition to help you perform better and reach your goals. In this first post of our Science Behind Beta Red series, I cover Beta-Alanine — how it buffers muscle acidity, delays fatigue, and boosts endurance performance.
Learn the best practices for storing Beta Red to maintain peak freshness. Discover optimal temperature ranges, shelf life guidelines, and tips for preserving your beet juice-based endurance nutrition.